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2008-04-23 08:09 Infosec, 1st day


Picture: FUD still alive and kicking

My first impression of the Infosec conference this year is: FUD (Fear, Uncertainty and Doubt) and lots of Snakeoil. People are selling threats, complete solutions and so on. Fortunately I got the chance to talk to some new people which has helped amend some of that first impression. The main action point for me was to meet old friends and business partners and by the end of the day I had already met with a lot of them. Another thing I noticed was that most of the user interfaces still have this really old-school Windows look. And 'we need more buttons to impress our clients' was alive and kicking. I guess it will still take couple of years for things to catch up, although many companies have already noticed the keep-it-simple principle. It just takes some time until it manifests itself in these huge mainstream events.

My second objective was to test how easy it is to turn the discussions upside down, so that I would end up selling Clarified Analyzer to the sales people in stands, without forcing discussion to that direction. Worked pretty okay, although I don't have such high expectations on these exercises, there are so many steps from getting someone exited in conference to the actual deal. But it was good practice anyway.

-- jani 2008-04-23 08:19:35

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